10 Steps to Successful Business Writing by Jack E. Appleman
Author:Jack E. Appleman
Language: eng
Format: epub
Tags: Personal & Professional Development
ISBN: 9781562864811
Publisher: Association for Talent Development
It’s unlikely that Bill’s first letter will appease Lauren, and there’s very little chance that she’ll purchase any more products from Bill’s company. The second one empathizes with Lauren’s circumstances as a businesswoman, expresses interest in her success, and commits the writer to an active role in solving the problem in a way that may satisfy all parties. Plus it sets a much warmer tone. That email could win Lauren over, or at least show her that Bill and others at the company care about the people who use their products. Notice that Bill does not get to the point right away. Instead, he begins by putting himself in the customer’s shoes.
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